Centralize Business Management, Streamline All Your Business Needs In One Platform.

Client

Financial Services' Digital Factory

Overview

As a Product Designer, I'm leading the development of a centralized management dashboard to solve operational inefficiencies at SQE. Currently, multiple Sinarmas subsidiaries use separate CMS platforms for SQE services, making it difficult to access and consolidate critical data like service usage, customer info, and invoices. Invoice processing, in particular, relies on manual coordination with developers—slowing down workflows and increasing errors. This project aims to unify service data into a single, intuitive platform that enables teams to access and manage information efficiently—without technical dependencies.

Impact

Reduce SLA by up to 80% through optimized invoice collection and the elimination of redundant processes between users, clients, and developers.

Approach

Before initiating any user engagement activities, I collaborated closely with key stakeholders primarily the Business Operations Team to align on business objectives, clarify assumptions, and map out existing service workflows. This preparation phase allowed us to frame meaningful hypotheses around potential user pain points and identify critical areas to explore. With this foundation in place, we conducted a Focus Group Discussion (FGD) to validate our assumptions and uncover deeper insights into user behavior, daily workflows, and specific challenges. This approach ensured that our discovery process was grounded in both business context and user realities, setting a clear direction for developing solutions that are both relevant and impactful.

Process

Stakeholder Alignment

We initiated the project by conducting multiple discussions with the Business Operations Team to understand strategic goals, business needs, and known user issues. This ensured that everyone was aligned before moving forward.

Stakeholder Alignment

We initiated the project by conducting multiple discussions with the Business Operations Team to understand strategic goals, business needs, and known user issues. This ensured that everyone was aligned before moving forward.

Stakeholder Alignment

We initiated the project by conducting multiple discussions with the Business Operations Team to understand strategic goals, business needs, and known user issues. This ensured that everyone was aligned before moving forward.

Planning & Research Preparation

Based on stakeholder insights, we planned our research activities, identified key user groups, and outlined objectives for the next phase: the Focus Group Discussion (FGD).

Planning & Research Preparation

Based on stakeholder insights, we planned our research activities, identified key user groups, and outlined objectives for the next phase: the Focus Group Discussion (FGD).

Planning & Research Preparation

Based on stakeholder insights, we planned our research activities, identified key user groups, and outlined objectives for the next phase: the Focus Group Discussion (FGD).

Focus Group Discussion (FGD)

We organized and facilitated a FGD session with end users to gather qualitative insights. This helped us explore their daily workflows, pain points, unmet needs, and expectations.

Focus Group Discussion (FGD)

We organized and facilitated a FGD session with end users to gather qualitative insights. This helped us explore their daily workflows, pain points, unmet needs, and expectations.

Focus Group Discussion (FGD)

We organized and facilitated a FGD session with end users to gather qualitative insights. This helped us explore their daily workflows, pain points, unmet needs, and expectations.

Synthesis & Insight Mapping

After the FGD, we synthesized the findings using affinity mapping and user journey analysis. This helped uncover patterns, prioritize pain points, and identify opportunity areas for design improvement.

Synthesis & Insight Mapping

After the FGD, we synthesized the findings using affinity mapping and user journey analysis. This helped uncover patterns, prioritize pain points, and identify opportunity areas for design improvement.

Synthesis & Insight Mapping

After the FGD, we synthesized the findings using affinity mapping and user journey analysis. This helped uncover patterns, prioritize pain points, and identify opportunity areas for design improvement.

Ideation & Solution Mapping

Using insights gathered, we began brainstorming potential solutions. Each idea was mapped against user needs and business goals to ensure feasibility, desirability, and viability.

Ideation & Solution Mapping

Using insights gathered, we began brainstorming potential solutions. Each idea was mapped against user needs and business goals to ensure feasibility, desirability, and viability.

Ideation & Solution Mapping

Using insights gathered, we began brainstorming potential solutions. Each idea was mapped against user needs and business goals to ensure feasibility, desirability, and viability.

Wireframing & Concept Validation

We translated selected ideas into low-fidelity wireframes to visualize the solution. These were reviewed with stakeholders and representative users to validate the direction early on.

Wireframing & Concept Validation

We translated selected ideas into low-fidelity wireframes to visualize the solution. These were reviewed with stakeholders and representative users to validate the direction early on.

Wireframing & Concept Validation

We translated selected ideas into low-fidelity wireframes to visualize the solution. These were reviewed with stakeholders and representative users to validate the direction early on.

Final Design & Handoff

After incorporating feedback, we refined the wireframes into high-fidelity designs with clear UI patterns and interaction flows. Final assets and documentation were prepared for handoff to development.

Final Design & Handoff

After incorporating feedback, we refined the wireframes into high-fidelity designs with clear UI patterns and interaction flows. Final assets and documentation were prepared for handoff to development.

Final Design & Handoff

After incorporating feedback, we refined the wireframes into high-fidelity designs with clear UI patterns and interaction flows. Final assets and documentation were prepared for handoff to development.

See More Our Works

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us

INFINITY PATH

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us