Revamping Bill Payments App: Strategy & Design for a Seamless Experience

Revamping Bill Payments App: Strategy & Design for a Seamless Experience

The client’s existing bill payment app was struggling with two major issues: a product structure that didn’t prioritize revenue-generating services and a user interface (UI/UX) that was not intuitive, leading to a suboptimal user experience.

The client’s existing bill payment app was struggling with two major issues: a product structure that didn’t prioritize revenue-generating services and a user interface (UI/UX) that was not intuitive, leading to a suboptimal user experience.

service

Product Design

User Research

Our Approach

Our Approach

Product Structuring

Product Structuring

We restructured the product based on targeted revenue opportunities, prioritizing services that could drive the highest returns.

We restructured the product based on targeted revenue opportunities, prioritizing services that could drive the highest returns.

UI/UX Revamp

UI/UX Revamp

Our team redesigned the app’s user interface to be more user-friendly and intuitive, making it easier for customers to navigate and complete transactions.

Our team redesigned the app’s user interface to be more user-friendly and intuitive, making it easier for customers to navigate and complete transactions.

The Impact

The Impact

The strategic restructuring and design improvements transformed the user experience, leading to higher engagement and increased transaction volumes. By focusing on revenue-driving products and optimizing the app’s functionality, we helped the client scale their business and streamline experiences for users.

The strategic restructuring and design improvements transformed the user experience, leading to higher engagement and increased transaction volumes. By focusing on revenue-driving products and optimizing the app’s functionality, we helped the client scale their business and streamline experiences for users.

See More Our Works

See More Our Works

Unlock Your Business Potential with Infinity Path

Unlock Your Business Potential with Infinity Path

We’ll bridge the gap between vision and execution.

We’ll bridge the gap between vision and execution.

Get in touch

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us

INFINITY PATH

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us