Accelerating Growth: Product Innovation for Fintech

Accelerating Growth: Product Innovation for Fintech

The client’s existing cash loan product faced several hurdles, including slow disbursement times, limited product flexibility, and restricted channels. Customers often had to wait days or even weeks for cash disbursement, and they couldn’t take additional loans until the previous one was settled, leading to reduced capital flexibility. This situation hindered the company's vision of expanding its lending business as the existing product wasn’t meeting customer needs effectively.

The client’s existing cash loan product faced several hurdles, including slow disbursement times, limited product flexibility, and restricted channels. Customers often had to wait days or even weeks for cash disbursement, and they couldn’t take additional loans until the previous one was settled, leading to reduced capital flexibility. This situation hindered the company's vision of expanding its lending business as the existing product wasn’t meeting customer needs effectively.

service

Product Risk Assessment and Analysis

Product Strategy

Our Approach

Our Approach

Market Research

Market Research

We conducted in-depth market research to understand the pain points of existing customers and identify opportunities for innovation.

We conducted in-depth market research to understand the pain points of existing customers and identify opportunities for innovation.

Usability Testing

Usability Testing

Extensive usability testing helped us refine the product features, ensuring a seamless and user-friendly experience

Extensive usability testing helped us refine the product features, ensuring a seamless and user-friendly experience

Product Strategy

Product Strategy

We developed a comprehensive product strategy focusing on faster disbursement, enhanced flexibility, and multiple channels to cater to a broader audience.

We developed a comprehensive product strategy focusing on faster disbursement, enhanced flexibility, and multiple channels to cater to a broader audience.

The Impact

The innovative approach led to the creation of a product that not only met but exceeded customer expectations. By streamlining disbursement times and offering greater flexibility, we empowered customers to access loans more efficiently, supporting their financial needs. This product breakthrough helped the company grow its user base, strengthen its market presence, and take a significant step toward its goal of expanding beyond existing lending product.

The innovative approach led to the creation of a product that not only met but exceeded customer expectations. By streamlining disbursement times and offering greater flexibility, we empowered customers to access loans more efficiently, supporting their financial needs. This product breakthrough helped the company grow its user base, strengthen its market presence, and take a significant step toward its goal of expanding beyond existing lending product.

See More Our Works

See More Our Works

Unlock Your Business Potential with Infinity Path

Unlock Your Business Potential with Infinity Path

We’ll bridge the gap between vision and execution.

We’ll bridge the gap between vision and execution.

Get in touch

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us

INFINITY PATH

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us