Accelerating Growth: Product Innovation for Fintech
Accelerating Growth: Product Innovation for Fintech
The client’s existing cash loan product faced several hurdles, including slow disbursement times, limited product flexibility, and restricted channels. Customers often had to wait days or even weeks for cash disbursement, and they couldn’t take additional loans until the previous one was settled, leading to reduced capital flexibility. This situation hindered the company's vision of expanding its lending business as the existing product wasn’t meeting customer needs effectively.
The client’s existing cash loan product faced several hurdles, including slow disbursement times, limited product flexibility, and restricted channels. Customers often had to wait days or even weeks for cash disbursement, and they couldn’t take additional loans until the previous one was settled, leading to reduced capital flexibility. This situation hindered the company's vision of expanding its lending business as the existing product wasn’t meeting customer needs effectively.
service
Product Risk Assessment and Analysis
Product Strategy
Our Approach
Our Approach
Market Research
Market Research
We conducted in-depth market research to understand the pain points of existing customers and identify opportunities for innovation.
We conducted in-depth market research to understand the pain points of existing customers and identify opportunities for innovation.
Usability Testing
Usability Testing
Extensive usability testing helped us refine the product features, ensuring a seamless and user-friendly experience
Extensive usability testing helped us refine the product features, ensuring a seamless and user-friendly experience
Product Strategy
Product Strategy
We developed a comprehensive product strategy focusing on faster disbursement, enhanced flexibility, and multiple channels to cater to a broader audience.
We developed a comprehensive product strategy focusing on faster disbursement, enhanced flexibility, and multiple channels to cater to a broader audience.
The Impact
The innovative approach led to the creation of a product that not only met but exceeded customer expectations. By streamlining disbursement times and offering greater flexibility, we empowered customers to access loans more efficiently, supporting their financial needs. This product breakthrough helped the company grow its user base, strengthen its market presence, and take a significant step toward its goal of expanding beyond existing lending product.
The innovative approach led to the creation of a product that not only met but exceeded customer expectations. By streamlining disbursement times and offering greater flexibility, we empowered customers to access loans more efficiently, supporting their financial needs. This product breakthrough helped the company grow its user base, strengthen its market presence, and take a significant step toward its goal of expanding beyond existing lending product.
See More Our Works
See More Our Works
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Revamping Bill Payments App: Strategy & Design for a Seamless Experience
Research
Product Design & Prototyping
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Revamping Bill Payments App: Strategy & Design for a Seamless Experience
Research
Product Design & Prototyping
Read More
Revamping Bill Payments App: Strategy & Design for a Seamless Experience
Research
Product Design & Prototyping
Read More

Unlock Your Business Potential with Infinity Path
Unlock Your Business Potential with Infinity Path
We’ll bridge the gap between vision and execution.
We’ll bridge the gap between vision and execution.
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One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190
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+62 812-3071-1236
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INFINITY PATH


One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190
Contact us
+62 812-3071-1236
Contact us