Web Development
Client
Spectrum
Overview
This is the project of leading end-to-end product and technology transformation as a board member and executive leader in a growing agri-fintech company.
The focus was to translate the company’s long-term vision into a scalable, data-driven product strategy while building a high-performing technology organization. This role involved driving innovation, shaping the product roadmap, enabling cross-functional collaboration, and ensuring operational excellence across both internal systems and external impact—especially in Indonesia's underserved agriculture sector.
Impact
Raised USD 9 Million in Series A funding from Monks Hill Ventures through strong product vision, traction, and investor alignment.
Led digital transformation across loan origination, assessment, contract, disbursement, and monitoring—unlocking significant operational efficiency.
Developed an AI-powered credit scoring system in partnership with ITB Professors and 5 doctoral candidates, enhancing risk models for underserved farmers.
Improved system performance by 50% through a complete core service revamp and technical simplification.
Initiated IoT and remote sensing solutions to reduce agricultural crop failure rates.
Established a new org structure, job leveling, and career path for Product & Tech divisions.
Approach
Vision to Execution: Translated board-level strategic objectives into a clear product vision, goals, and roadmap that aligned with business priorities and market opportunities.
Cross-Functional Leadership: Led product, engineering, risk, and ops teams in unifying digital infrastructure to support rapid growth and seamless customer experiences.
Innovation-Driven Culture: Championed experimentation and technical innovation, especially in areas like machine learning, data architecture, and agri-tech.
Organizational Design: Created scalable team structures and systems that supported people development and performance measurement across divisions.
Process
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