Revamping Bill Payments App: Strategy & Design for a Seamless Experience

Client

Narindo

Overview

This project focused on transforming Bill Payment Apps, a bill payments app serving both B2C and B2B audiences. The challenge was to improve performance, usability, and scalability—while ensuring product consistency across online and traditional channels.

Impact

  • Achieved a 25% increase in transactions and 30% boost in sales within 2 months of implementing the new design and product improvements.

  • Improved operational efficiency by revamping the internal dashboard, reducing product update time from 2 days to 2 hours.

Approach

  • Customer-Centric Strategy: Defined product direction based on deep user research, competitor analysis, and ongoing market insights.

  • Multi-Channel Roadmapping: Developed an integrated product roadmap that addressed the needs of both digital-first users and traditional retail partners.

  • Data-Driven Decision Making: Continuously analyzed performance metrics and user feedback to refine features and prioritize enhancements.

Process

Discovery & Analysis

  • Led research and analysis of user behaviors, product bottlenecks, and market benchmarks.

  • Evaluated business requirements across B2C and B2B use cases, including internal stakeholder needs.

Discovery & Analysis

  • Led research and analysis of user behaviors, product bottlenecks, and market benchmarks.

  • Evaluated business requirements across B2C and B2B use cases, including internal stakeholder needs.

Discovery & Analysis

  • Led research and analysis of user behaviors, product bottlenecks, and market benchmarks.

  • Evaluated business requirements across B2C and B2B use cases, including internal stakeholder needs.

Product Strategy & Prioritization

  • Aligned all squads around a clear product vision and roadmap across both mobile and web platforms.

  • Prioritized features and technical improvements using effort–impact frameworks and user value metrics.

Product Strategy & Prioritization

  • Aligned all squads around a clear product vision and roadmap across both mobile and web platforms.

  • Prioritized features and technical improvements using effort–impact frameworks and user value metrics.

Product Strategy & Prioritization

  • Aligned all squads around a clear product vision and roadmap across both mobile and web platforms.

  • Prioritized features and technical improvements using effort–impact frameworks and user value metrics.

Design & Iteration

  • Oversaw the complete UI/UX revamp process for the mobile app, enhancing accessibility and engagement.

  • Worked closely with designers to prototype, test, and iterate based on user feedback and business KPIs.

Design & Iteration

  • Oversaw the complete UI/UX revamp process for the mobile app, enhancing accessibility and engagement.

  • Worked closely with designers to prototype, test, and iterate based on user feedback and business KPIs.

Design & Iteration

  • Oversaw the complete UI/UX revamp process for the mobile app, enhancing accessibility and engagement.

  • Worked closely with designers to prototype, test, and iterate based on user feedback and business KPIs.

Delivery & Optimization

  • Rolled out platform updates in phases to manage risk and optimize performance.

  • Monitored impact post-launch, leading performance reviews and rapid iteration cycles based on real-world data.

Delivery & Optimization

  • Rolled out platform updates in phases to manage risk and optimize performance.

  • Monitored impact post-launch, leading performance reviews and rapid iteration cycles based on real-world data.

Delivery & Optimization

  • Rolled out platform updates in phases to manage risk and optimize performance.

  • Monitored impact post-launch, leading performance reviews and rapid iteration cycles based on real-world data.

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Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

Get in touch

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

Get in touch

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One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us