A safe space for emotional release that supports meaningful emotional development.
Client
Listens
Overview
In Indonesia, mental health is still considered taboo. Visiting a psychologist is often stigmatized, with many people associating it with being 'crazy.' This stigma discourages individuals from seeking help or sharing their struggles.
Our goal is to create a safe space where people can support each other without fear of judgment or stigma.
Impact
We not only help people share their stories and release the problems they’ve been holding inside, but we also raise awareness about the importance of listening skills. After all, anyone can become a good Listener.
Approach
Before initiating any user engagement activities, I collaborated closely with key stakeholders primarily the Business Operations Team to align on business objectives, clarify assumptions, and map out existing service workflows. This preparation phase allowed us to frame meaningful hypotheses around potential user pain points and identify critical areas to explore. With this foundation in place, we conducted a Focus Group Discussion (FGD) to validate our assumptions and uncover deeper insights into user behavior, daily workflows, and specific challenges. This approach ensured that our discovery process was grounded in both business context and user realities, setting a clear direction for developing solutions that are both relevant and impactful.
Process
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