Designing the Vision: Prototype for an Architecture Firm’s Marketing Website

Client

Kadiamat

Overview

We were engaged to design a high-fidelity prototype for a marketing website for an architecture company. The goal was to create a digital presence that reflects the firm’s design philosophy, showcases its project portfolio, and communicates its brand identity with clarity and elegance. The prototype serves as the foundation for future development, with a focus on structure, storytelling, and seamless user experience.

Impact

  • Delivered a fully interactive website prototype tailored to the needs of a premium architecture brand.

  • Translated abstract brand values into a visually compelling and user-centric interface.

Approach

  • Brand-First Design Thinking: Focused on aligning the website’s visual language with the architecture firm’s brand essence—minimalist, timeless, and refined.

  • User Journey Mapping: Ensured key user groups (potential clients, partners, and press) could intuitively explore project highlights, design approach, and contact pathways.

  • Rapid Prototyping: Prioritized speed and clarity to deliver a functional, testable prototype for feedback and iteration.

Process

Discovery & Inspiration Gathering

  • Collaborated with the client to understand brand values, tone, and key website goals.

  • Reviewed reference sites, competitor designs, and mood boards to align visual direction.

Discovery & Inspiration Gathering

  • Collaborated with the client to understand brand values, tone, and key website goals.

  • Reviewed reference sites, competitor designs, and mood boards to align visual direction.

Discovery & Inspiration Gathering

  • Collaborated with the client to understand brand values, tone, and key website goals.

  • Reviewed reference sites, competitor designs, and mood boards to align visual direction.

Information Architecture & Wireframing

  • Defined page structure and user flow to guide content hierarchy and interaction.

  • Created low-fidelity wireframes to validate structure before moving to visual design.

Information Architecture & Wireframing

  • Defined page structure and user flow to guide content hierarchy and interaction.

  • Created low-fidelity wireframes to validate structure before moving to visual design.

Information Architecture & Wireframing

  • Defined page structure and user flow to guide content hierarchy and interaction.

  • Created low-fidelity wireframes to validate structure before moving to visual design.

High-Fidelity Prototyping

  • Designed responsive, interactive mockups showcasing homepage, project pages, and company profile.

  • Integrated brand elements like color palette, typography, and imagery into a cohesive design system.

High-Fidelity Prototyping

  • Designed responsive, interactive mockups showcasing homepage, project pages, and company profile.

  • Integrated brand elements like color palette, typography, and imagery into a cohesive design system.

High-Fidelity Prototyping

  • Designed responsive, interactive mockups showcasing homepage, project pages, and company profile.

  • Integrated brand elements like color palette, typography, and imagery into a cohesive design system.

Presentation & Handoff

  • Delivered the prototype through a collaborative design platform with annotations and design specs.

  • Provided documentation and design rationale to support the development phase.

Presentation & Handoff

  • Delivered the prototype through a collaborative design platform with annotations and design specs.

  • Provided documentation and design rationale to support the development phase.

Presentation & Handoff

  • Delivered the prototype through a collaborative design platform with annotations and design specs.

  • Provided documentation and design rationale to support the development phase.

See More Our Works

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

Unlock Your Business Potential with Infinity Path

We'll bridge the gap between vision and execution.

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us

INFINITY PATH

One Pacific Place, Lantai 15, Jl. Jenderal Sudirman No.Kav. 52-53 Jakarta Selatan, DKI Jakarta 12190

Contact us

+62 812-3071-1236

Contact us