Driving Revenue Growth with B2B2C Lending Products
Client
Danamas
Overview
We collaborated with a leading fintech company to design and optimize their B2B2C Paylater products. The objective was not only to accelerate loan disbursement, but also to build a scalable system that could support long-term growth. Operating within a highly dynamic and competitive market, the project required aligning multiple stakeholders across business, product, and technology functions to ensure clarity of direction and execution.
Impact
Achieved a 40% increase in loan disbursement within just 3 months
Successfully managed over IDR 2.1 trillion in total loan disbursement across both Paylater and consumptive loan channels
Strengthened internal alignment, enabling faster and more effective product delivery.
Approach
Our approach combined evidence-based research, cross-functional alignment, and strategic planning to deliver measurable business outcomes.
Market & Product Research: We conducted in-depth research to validate market needs, assess user behavior, and identify growth opportunities. This allowed us to tailor the Paylater product offering to the actual needs of both partners and end-users.
Stakeholder Engagement: We facilitated structured workshops and ongoing dialogues to establish a shared vision and ensure the roadmap reflected both business priorities and available resources.
Strategic Roadmapping: We developed a phased roadmap that balanced quick wins with long-term value creation, supported by clear success metrics and execution plans.
Process
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