Product Transformation for Agri-Fintech Scale-Up
Project Owner
Agri Fintech
Business & Operation Optimization
Overview
This project focused on end-to-end product and technology transformation for a growing agri-fintech company. The objective was to translate the company’s long-term vision into a scalable, data-driven product strategy while building a high-performing technology organization. The transformation aimed to drive innovation, shape the product roadmap, enable cross-functional collaboration, and ensure operational excellence across both internal systems and external impact—particularly within Indonesia's underserved agriculture sector.
Impact
Raised USD 9 Million in Series A funding from Monks Hill Ventures through strong product vision, traction, and investor alignment.
Enabled digital transformation across loan origination, assessment, contract, disbursement, and monitoring—unlocking significant operational efficiency.
Developed an AI-powered credit scoring system in partnership with ITB Professors and 5 doctoral candidates, enhancing risk models for underserved farmers.
Improved system performance by 50% through a complete core service revamp and technical simplification.
Initiated IoT and remote sensing solutions to reduce agricultural crop failure rates.
Established a new org structure, job leveling, and career path for Product & Tech divisions.
Approach
Vision to Execution: Translated board-level strategic objectives into a clear product vision, goals, and roadmap that aligned with business priorities and market opportunities.
Cross-Functional Leadership: Led product, engineering, risk, and ops teams in unifying digital infrastructure to support rapid growth and seamless customer experiences.
Innovation-Driven Culture: Championed experimentation and technical innovation, especially in areas like machine learning, data architecture, and agri-tech.
Organizational Design: Created scalable team structures and systems that supported people development and performance measurement across divisions.
Process
Strategic Alignment
Worked with C-level and board to define growth goals and translate them into actionable product and tech priorities.
Regularly reviewed and refined OKRs across product, engineering, and shared teams.
System & Product Transformation
Identified pain points in core business processes and rebuilt them through end-to-end automation across lending workflows.
Partnered with academic institutions to embed data science and risk modeling capabilities into internal systems.
Team & Capability Building
Designed and implemented a new team structure, career progression system, and leadership development programs.
Mentored and coached PMs, engineers, and cross-functional leaders to grow their strategic thinking and delivery capacity.
Governance & Partnerships
Co-developed company-wide SOPs alongside Risk and Ops teams to support scale with compliance.
Led key conversations with strategic partners and investors to align on technical vision and roadmap delivery.
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