Designing the Vision: Prototype for an Architecture Firm’s Marketing Website
Project Owner
Kadiamant & Partners
Research & Analytics
Overview
This project focused on designing a high-fidelity prototype for a marketing website for an architecture company. The goal objective was to create a digital presence that reflects the firm’s design philosophy, showcases its project portfolio, and communicates its brand identity with clarity and elegance. The prototype serves as the foundation for future development, with a focus on structure, storytelling, and seamless user experience.
Impact
Delivered a fully interactive website prototype tailored to the needs of a premium architecture brand.
Translated abstract brand values into a visually compelling and user-centric interface.
Approach
Brand-First Design Thinking: Focused on aligning the website’s visual language with the architecture firm’s brand essence—minimalist, timeless, and refined.
User Journey Mapping: Ensured key user groups (potential clients, partners, and press) could intuitively explore project highlights, design approach, and contact pathways.
Rapid Prototyping: Prioritized speed and clarity to deliver a functional, testable prototype for feedback and iteration.
Process
Discovery & Inspiration Gathering
Collaborated with the client to understand brand values, tone, and key website goals.
Reviewed reference sites, competitor designs, and mood boards to align visual direction.
Information Architecture & Wireframing
Defined page structure and user flow to guide content hierarchy and interaction.
Created low-fidelity wireframes to validate structure before moving to visual design.
High-Fidelity Prototyping
Designed responsive, interactive mockups showcasing homepage, project pages, and company profile.
Integrated brand elements like color palette, typography, and imagery into a cohesive design system.
Presentation & Handoff
Delivered the prototype through a collaborative design platform with annotations and design specs.
Provided documentation and design rationale to support the development phase.
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