Restructuring Business & Data Flow for Better Decision and Execution
Project Owner
E-Catering Marketplace
Business & Operation Optimization

Overview
This project focused on restructuring the business and data flow within a one-month timeline to unlock real-time visibility into performance and enable smarter decision-making. The goal was to build a system that could automatically generate weekly, monthly, and investor-level reports, offering clear insights into business health and progress.
Impact
Successfully restructured business and data flows within 1 month, enabling automated and accurate reporting across stakeholders.
Established a scalable reporting system that supports weekly operational tracking, monthly performance reviews, and investor reporting.
Provided ongoing product and project leadership, ensuring that all initiatives stayed aligned with broader business goals.


Approach
Strategic Leadership: Acted as a strategic partner to leadership by aligning day-to-day execution with long-term objectives.
Stakeholder Collaboration: Engaged stakeholders early to define clear scopes and success criteria while ensuring cross-team buy-in.
Data-Driven Thinking: Focused on making data structure and reporting actionable—serving both operational needs and executive-level decision-making.
Process
Audit & Assessment
Reviewed existing workflows, systems, and reporting gaps.
Identified redundancies, inefficiencies, and missed insights in current data structure.
Design & Planning
Defined project scope, technical feasibility, and stakeholder requirements.
Created a new architecture for business operations and reporting logic.
Execution & Implementation
Delivered a streamlined data pipeline and reporting structure across departments.
Managed timelines, team capacity, and change management to ensure seamless adoption.
Monitoring & Handoff
Facilitated team ownership by ensuring documentation and knowledge transfer.
Set up feedback loops and dashboards for ongoing measurement and alignment.
